Alpha-Arbutin 2%
Stops melanin at the enzyme — the root cause behind every dark spot, rather than bleaching what's already surfaced.
See it fade.
Drag the slider across a real customer's cheek, before and after consistent use.
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Fades dark spots
Post-acne marks and melasma get lighter with steady use.
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Blocks new pigment
2% alpha arbutin slows the enzyme that makes melanin.
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Calms as it works
5% niacinamide keeps the barrier from flaring.
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Made for brown skin
Built for Fitzpatrick IV-VI. No hydroquinone, no steroids.
Unretouched photos. Individual results vary.
About this product
Product details
The breakout is gone, but the shadow remains.
You know the frustration: the blemish finally heals, but the dark mark refuses to leave. It feels like you're endlessly scrubbing and exfoliating, but nothing changes. That's because the mark isn't just sitting on the surface of your skin—it's actively forming underneath.
Dark Spots
Fading takes time because the pigment is still being produced. We use 2% Alpha Arbutin to gently tell the enzyme that creates these spots to slow down.
Post-Acne Marks
Inflammation triggers your skin to make more pigment long after the redness clears. Tranexamic Acid quietly cuts that signal.
Uneven Tone
5% Niacinamide stops new pigment from reaching the surface, while Vitamin C clears the environmental stress that keeps triggering it.
The honest truth
Healing takes patience. You won't see magic overnight. Real, lasting change takes about four to eight weeks, and older marks can take up to twelve. It's formulated with licorice and allantoin to be gentle enough for nightly use, without the sting or the peel. Just remember to wear your SPF, or you're undoing your own hard work.
Key ingredients
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3-O-Ethyl Ascorbic Acid
A stable Vitamin C that fades the marks already there and shields against the new ones forming.
Tranexamic Acid
Cuts the breakout-to-pigment inflammation chain. This is the active that makes it work on brown skin.
Niacinamide 5%
Blocks pigment transfer, controls oil and rebuilds the barrier — three jobs at the clinical dose.
Glycyrrhiza Glabra
Licorice root. A natural melanin inhibitor that also calms the inflammation which triggers marks.
Sodium Hyaluronate
Pulls moisture into the skin and keeps it hydrated, so the actives can penetrate properly.
Full ingredients (INCI)
Aqua, Niacinamide, Alpha-Arbutin, 3-O-Ethyl Ascorbic Acid, Tranexamic Acid, Propanediol, Glycerin, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Allantoin, Panthenol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Sodium Hydroxide, Fragrance.
What to expect
Pigmentation clears in layers, so it clears in stages.
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Week 1–2
Texture smooths, tone settles
Nothing dramatic. Skin looks more even in daylight.
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Week 2–4
Spots soften at the edges
They lose the hard outline before they lose colour.
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Week 4–8
Recent marks visibly lighter
The biggest shift lands here for most people.
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Week 8–12
Older pigment reduces
Deep marks need the full window. This is where most people quit too early.
Results hold with continued use and daily SPF. Without it, new pigment simply replaces what you've faded.
How to use
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On clean, dry skin — before moisturiser, morning and night.
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Two to three drops. Press it in, don't rub. Wait 30 seconds.
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Follow with moisturiser to lock the actives in.
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In the morning, finish with SPF. Without it, UV makes new spots faster than this fades old ones.
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First two weeks: if your skin is sensitive, use every other night, then move to daily.
Common questions
Four actives at once — will that irritate my skin?
It's built not to. Alpha Arbutin at 2% is one of the gentlest routes to fading pigment, and the formula carries licorice root, allantoin, panthenol and sodium hyaluronate specifically to calm and hydrate while the actives work. No hydroquinone, no acids, no peeling. If your skin is sensitive, start every other night for two weeks, then move to daily. Persistent stinging or redness means stop and see a dermatologist.
Does it lighten my skin?
No. It fades dark spots and post-acne marks and evens your tone — your natural complexion stays your natural complexion, and we wouldn't sell you something that claimed otherwise. It also won't work without SPF: UV makes new pigment faster than any serum clears old pigment, so skipping sunscreen means new marks replace the ones you fade.
Can I layer it with another Vitamin C?
No — this already contains Ethyl Ascorbic Acid, a stable Vitamin C. Adding more from another product tends to cause sensitivity. Use this as your single Vitamin C source.
What order does it go in?
Clean, dry skin before moisturiser. Morning: cleanse → serum → moisturiser → SPF. Night: double cleanse → serum → moisturiser.
Why One Active Isn't Enough
Your skin has five separate ways of making a dark spot. Block one and the other four keep running — which is why a single-active serum fades a mark halfway and then stalls.
Most brightening serums
1 of 5 pathways blocked
Fade Theory
5 of 5 pathways blocked
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The enzyme that starts melanin
2% Alpha Arbutin
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Pigment travelling to the surface
5% Niacinamide
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The inflammation after a breakout
Tranexamic Acid
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The gene that switches production on
Ethyl Ascorbic Acid + Licorice
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Oxidative stress from UV and pollution
Ethyl Ascorbic Acid
Headline actives are stated at their concentrations; the full INCI list is published below. Results need daily SPF to hold — UV rebuilds spots faster than any serum fades them. Individual results vary.
Built for
An even tone that holds.
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Why we built Glowvé
Pakistani skin kept getting sold serums made for European weather. So we made our own — formulated for our hard water, our heat and our dry winters. And we tell you exactly what's inside and how much, in plain words. No fillers. No fairy tales. Just actives that do the job.
— Team Glowvé
Read the science
The research behind the formulas, in plain language.
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Customer reviews
From people who tried it first.
Sana
Verified buyer
I highly recommend the serum for stubborn dark acne spots after acne. It has really helped in minimizing them in less than a month . Pls go for it if you are struggling with dark spots and pigmentation.
Noorbaig
Verified buyer
My skin became more clear and glowing after regular use of this serum . 100% recommended
Ghazala Bukhari
Verified buyer
It is a great serum as I carefully chose the product by ingredients ,I felt great softness n brightness after using it twicebut then my skin inflamed probably by using other actives in the form of cleansers n moisturiser .so I'm suggested my purchase to-discontinue every thing
Aisha
Verified buyer
I have used the serum for almost 15 days now. It is totally perfect. My skin's brightness has improved, and along with that, my dark spots/marks have faded significantly.
mahnoor
Verified buyer
I use the Sunscreen regularly, but I've only used the moisturizer three or four times so far. It doesn't pill at all. I always use all three products together and I've found them to be very effective. It even works perfectly under makeup without pilling or leaving a white cast it's really impressive.
Zoya
Verified buyer
I really like the formulation of ur products specially sunscreen nd moisturizer serum�.the texture of the products are really nice specially according to summers
Rimsha Saleem
Verified buyer
Vitamin c serum of luma labs is so effective that i genuinely observed noticeable results on my face as it brighten up my skin and faded my dark spot 100/10 recommended from @ugc_byrimsha
Rubab Maqsood
Verified buyer
Kash voice ka option hota to me khul ke Bata paty yar is vitamin c serum ko na srf two weeks use kia h mene inke moisturizer or sunscreen ke sth or seriously result noticable hn best best dark spots or tanning dono khtm